The Commonwealth Prevention Alliance

Leading the Challenge - The Dynamic Online Event of 2021

Pre-Conference Deep Dives: May 19 & 26, June 2 & 9

Main Event: June 15-17

View Conference Pricing

Keynote Speakers

Dan Heath Keynote Speaker

Dan Heath

New York Times
Best Selling Author

Upstream: The Quest to Solve Problems Before They Happen

Ivan Juzang Keynote Speaker

Ivan Juzang

President/Founder
MEE Productions, Inc

Community Engagement Strategies: Best Communication Practices for the Primary Prevention of ATOD Misuse

Phillip Graham Keynote Speaker

Phillip Graham

Senior Director, Center on Social Determinants, Risk Behaviors, and Prevention Science

Leveraging Social Capital During a Pandemic: Emerging Principles & Practices

Pricing & Registration

Full Conference registration includes both Pre-Conference Deep Dives, Keynotes, Workshops, and other conference events.  It also includes access to all conference session recordings (including ALL 15 workshops) through July 1, 2021.

Full Conference

$250 (CPA Members)
$325 (Non-members)

Full Conference Main Event + Pre-Conference Deep Dives

Per Day

$100 (CPA Members)
$150 (Non-members)

Full Conference Main Event Per Day Rate

Pre-Conference Deep Dives

$100 (CPA Members)
$150 (Non-members)

Both Deep Dive Sessions Included


Become a CPA Member and save!

Enjoy significant savings by becoming a CPA Member or renewing your old membership.

Pre-Conference Deep Dives

The Deep Dive speakers will present live and include opportunities to engage and interact with attendees.

Debbie Muno professional photo

Presenter:  Debbie Muno, Managing Director, GENOS North America

Dates:

  • Part I:  May 19
  • Part II:  May 26

Time:  12:00 - 1:00 PM

In this two-part session we will discuss the Science of Emotions and the role emotions play in the processing of all of our interactions. We will experience Emotional Intelligence (and the lack of it) and we will create proactive steps to lift elements of our own Emotional Intelligence.

There will be an activity following the first session that will be actionable in the second session, so we encourage you to register as many people from your organization, from as many different levels within your organization for this session as you would like.

When we understand our emotions from moment to moment, we can better gauge the impact that our behavior will have on those around us. As we begin to develop greater emotional intelligence — that is, a greater ability to understand and adapt to our own emotions and the emotions of others — we will open the door to greater success in both our personal and professional lives.

Craig Bowman professional photo

Presenter:  Craig Bowman, President, Common Ground Consulting

Date:

  • Part I:  June 2
  • Part II:  June 9

Time:  12:00 - 1:00 PM

We live in a world in which our brains process more than 100,000 words every single day and that’s just in our non-work hours! In fact, lots of reputable sources have written that the average human attention span clocks in at a whopping eight seconds (the attention span of a goldfish is reportedly nine seconds).

Whether that is provable or not, we can probably all agree that there is a whole lot of stimuli competing for our attention. As preventionists, you have critical information about your services and resources that people in your communities need to know about. You also have powerful research, data, and strong opinions that decision makers need to see and hear. But how do you break through the noise, especially with budgets that are being stretched to their limits and too few staff? Rarely are our organizations able to prioritize the building of any significant communications infrastructure. Instead, we typically tack on traditional media outreach and social media responsibilities to the job description of the youngest and newest staff members, or we merge those activities into the role of whoever is responsible for fundraising. Only the largest, most well-funded prevention organizations have any real capacity when it comes to communications, marketing, public relations, or advocacy.

In this two-part session, we will focus on the messaging, strategy, and tactics necessary for you to implement communications-based prevention advocacy activities—even with limited resources. We will provide you with tools to help you answer key questions related to your organization’s activities and outreach and we will support you in developing a basic grassroots communications/media outreach plan.

As there will be work for you to do in between the two sessions, we encourage you to register a few people from your organization so that you can work together as a team.

until the Pre-Conference Deep Dives

Full Conference Main Event

Tuesday, June 15

Keynote (9:00 - 10:00 AM)

Keynotes are 1 hour, LIVE, and include a Q&A segment with the presenter.

This keynote event will be live via Zoom.


Keynote speaker Dan Heath and his presentation details

Presenter:  Dan Heath, New York Times Bestselling Author

Date:  Tuesday, June 15

Time:  9:00 - 10:00 AM

UPSTREAM: The Quest to Solve Problems Before They Happen

So often in our organizations and communities, we fall into a cycle of reaction. A problem happens, and we respond. We fight fires. We contend with emergencies. Researchers call this "tunneling": We don't see the big picture, and we don't think about the future, we just keep pushing forward from one crisis to the next. What if instead we could shift our energies upstream -- uncovering and addressing the source of those problems?

In this talk, Heath will reveal how some leaders have learned to spot problems in advance: There's a school district that can predict which students will drop out -- 4 years before graduation. There's an internet service company that can predict which customers are likely to cancel their subscriptions -- as early as two weeks after they sign up! When we shift from downstream response to upstream planning, it can cause miracles: One company eliminated 25 million customer support calls by asking, "How can we make sure our customers never need to call us?" And one nation in Europe has almost eliminated teenage substance abuse by asking, "How can we create a teenage culture that offers such compelling sober activities that teens simply don't feel like drinking or doing drugs?"

Heath will share the three forces that push us downstream, as well as the powerful levers we can use to start preventing problems before they happen.

Workshop Options (10:15 - 11:15 AM)

30 minute pre-recorded session and a 30 minute live Q&A with the presenter.

Presenter:  Darigg Brown, Manager, Substance Use Prevention, Evaluation, and Research Program, RTI International

Date:  Tuesday, June 15

Time:  10:15 - 11:15 AM

This workshop will examine how one state is leveraging the expertise of individuals, and available data from sources across different sectors, to advance substance use prevention. These efforts have resulted in a county-level Social Indicator Study to assess prevention needs, as well as recommendations for improving data access for the purposes of needs assessment, planning, and evaluation of local prevention activities. We will describe some of the unique data sources that have become important resources for addressing serious and emerging issues of substance abuse and how local providers can use them. Participants can relate to the need for multiple reliable and consistent sources of data to inform and support their local substance abuse prevention activities.

Presenter:  Scott Gagnon, Associate Executive Director, AdCare Educational Institute of Maine, Inc. - New England Prevention Technology Transfer Center

Date:  Tuesday, June 15

Time:  10:15 - 11:15 AM

This presentation will walk through the major stages of cannabis legalization policies and examine the multiple layers of cannabis policy: federal, state, local and organizational. The presentation will discuss the implications of different elements of cannabis policy on public health and prevention

Presenter:  Dana Milakovic, Mental Health/Alcohol and Other Drug Specialist, PA Department of Education: Office for Safe Schools

Date:  Tuesday, June 15

Time:  10:15 - 11:15 AM

Prior to 2020, estimates across the United States indicated that 2 out of 3 children and youth had experienced at least one Adverse Childhood Experience. Following 2020, data indicates that mental health concerns, substance misuse, and exposure to traumatic events has increased significantly in our children, youth, and families. The limited control families, youth, and practitioners have on the environment can leave us feeling as if we are helpless to effect change in our family, community, or practice. This presentation will highlight Positive Childhood Experiences (PCE) and link how building relationships with families and youth can support, not only currently wellness practices, but also positively impact the mental and relational health of youth as they age into adulthood. This presentation will focus on relationship building and practices that can be naturally interwoven into educational, community, family, and family/youth serving systems to enhance family and youth mental wellness.

Evening Networking Event (6:30 - 7:45 PM)

Seat at The Table Event

Networking - CPA Style!

Date:  Tuesday, June 15

Time:  6:30 - 7:45 PM

We know that when families share a meal together, we can prevent all sorts of adverse outcomes. We also know that cooking and eating together provides a powerful strategy for building trust, connecting us to our history, and defining our shared values. When we are together in State College, we know that part of what makes our conference special are the conversations that happen over lunch at the Penn Stater, ice cream at the Creamery, or dinner at the Brewery. Rather than only be disappointed that we’ll need to wait another year for those moments to return, we’re designing a Virtual Potluck Dinner for attendees at this year’s conference!

We’d like you to choose a favorite family recipe, share a story about why it’s important to you, make the dish, and then jump on zoom to show off your creation—and your family! That’s right, we want this event to be a family-friendly opportunity to eat together, share stories about our families and our cultures, laugh, and have fun. We’ll have a few surprises during the event and we’ll even be compiling all of the recipes and stories into CPA’s first “Recipes for Prevention” Cookbook!

Please mark your calendars and join us for “A Seat at the Table,” a virtual potluck during CPA’s 31st Annual Leading the Challenge Prevention Conference.

How to Get Involved

  • Save the Date on Your Calendar!
  • Choose the Family Recipe You Want to Share
  • Snap a Picture of your Recipe Card (or gather a link or file)
  • Write a Quick Story About the Recipe
  • Upload the Recipe & The Story*
  • Make Your Dish for Our Virtual Potluck
  • Join Us on June 15th to Show Off Your Recipe, Share Your Story, or Just Hangout!

* Email your recipe (a picture, link, or file) and a short story (100 words or less) to:
jeff.hanley@commonwealthpreventionalliance.org

All submissions must be received by May 21st.

Wednesday, June 16

Keynote (8:30 - 9:30 AM)

Keynotes are 1 hour, LIVE, and include a Q&A segment with the presenter.

This is a live 45 minute keynote with 15 minutes for a Q&A with the presenter.


 

Presenter:  Ivan Juzang, Founder & President, MEE Productions, Inc.

Date:  Wednesday, June 16

Time:  8:30 - 9:30 AM

Many agencies and organizations are struggling to engage members of communities affected differently by the opioid epidemic and the war on drugs with substance misuse prevention messaging, due to misinformation and stigma related to substance misuse, ineffective outreach and engagement strategies, low levels of trust in government institutions and other challenges. During this keynote, MEE will share how state and county prevention networks of any size community can enhance their primary prevention efforts by using community engagement strategies for hard-to-reach audiences, with low levels of confidence even in well-meaning initiatives. Also, during this keynote, participants will learn how to develop trauma-informed and culturally-relevant health communications messaging that resonates with low-income communities, especially communities of color. Participants will also learn about the unique social determinants (including ongoing exposure to stress and trauma) that low-income, urban and under-resourced residents face, and how a protective factor-informed (asset-based) approach enhances community engagement efforts. Shared strategies and tactics will help them grow their presence in both digital (online) and grassroots (off-line) spheres to educate skeptical and suspicious communities and to mobilize partners and stakeholders, increasing both impact and effectiveness of their substance misuse prevention and reduction efforts.

Workshop Options (9:45 - 10:45 AM)

30 minute pre-recorded session and a 30 minute live Q&A with the presenter.

Presenter:  Josh Mountz, Prevention Specialist, Compass Mark

Date:  Wednesday, June 16

Time:  9:45 - 10:45 AM

The population of the United States is graying more and more every year. One of the issues that can be especially dangerous to an older population is Problem Gambling. For a variety of reasons older Americans are gambling in higher and higher numbers. This presentation will look at why seniors can be prone to issues with problem gambling. We will examine signs and symptoms that problem gamblers may exhibit. Problem gambling can be especially dangerous for seniors. During this presentation we will look at why older people are uniquely at risk. We will also look at resources to help prevent and treat problem gambling.

Presenter:  Dan Fitzgerald, Executive Director, Chariho Youth Task Force

Date:  Wednesday, June 16

Time:  9:45 - 10:45 AM

Now, let’s get straight to the point… I’m here, I’m queer and I’m talking about all things LGBTQ+ health. During this presentation you will be guided through the ins-and-outs of community prevention programming with and for the LGBTQ+ community. From an overview of inclusive surveying to understanding the risk and protective factors of this community, you will leave with a play book of what you can do in your community to address health disparities within this population.

Presenter:  Albert Gay, Education and Training Specialist, Prevention Insights

Date:  Wednesday, June 16

Time:  9:45 - 10:45 AM

This presentation will forecast the success of communities that work more efficiently buy recognizing the links between substance use and mental health. From this recognition, communities can forge a more productive collaboration between those who work in prevention, treatment, and mental health work. When key community sectors focus on these key links, communities can expect systemic change that will produce more positive behavioral outcomes.

Workshop Options (11:00 - 12:00 PM)

30 minute pre-recorded session and a 30 minute live Q&A with the presenter.

Presenter:  Bruce Livingston, Executive Director/CEO, Alcohol Justice

Date:  Wednesday, June 16

Time:  11:00 AM - 12:00 PM

Alcopops are sweet, often fruit-flavored or fizzy alcoholic drinks, sometimes regulated as flavored-malt beverages. They closely resemble soda or energy drinks, and many contain up to 12% ABV. Alcopops are industry's transition for youth (especially girls), from soda to alcohol, fueling alcohol-related harm. We'll describe a model Alcopop-Free Zone campaign which banned alcopop sales entirely. We will also describe the latest sugary alcohol products and marketing to youth, including hard seltzers.

Presenter:  Michelle Duhart, Independent Consultant

Date:  Wednesday, June 16

Time:  11:00 AM - 12:00 PM

This session will provide an opportunity to begin an initial discussion about race and discuss foundational terms that will help you engage with others, explore biases and discuss opportunities to continue the conversation beyond this session.

Presenter:  Kelly Frizén, Public Health Program Administrator, PA Department of Health

Date:  Wednesday, June 16

Time:  11:00 AM - 12:00 PM

We’ve done our needs assessment and want to include training in our plan to address our priority needs. But, will training help, and how do we measure that? This presentation will summarize the process often missing after a needs assessment and before training selection or design which is 1) determining if training will help solve a community problem and 2) using community needs assessment results and other inputs in building measurable learning objectives to determine program success.

Thursday, June 17

Keynote (8:30 - 9:30 AM)

Keynotes are 1 hour, LIVE, and include a Q&A segment with the presenter.

This is a keynote event.


Presenter:  Phillip Graham, Director, Center on Behavioral Health Epidemiology, Implementation, and Evaluation Research at RTI International

Date:  Thursday, June 17

Time:  8:30 - 9:30 AM

Behavioral health scholars have long acknowledged that individuals’ substance use and disorder are shaped by multiple levels of their social environment, from family and friend relationships to public policy and culture. Despite this, approaches to address substance misuse and substance use disorder often focus on change within individuals and the most proximal levels of their social environment. Intervention approaches also often rely on individuals to seek out support from professionals and organizations in their social environment, rather than relying on professionals and organizations to reach out to those in need of intervention. A shared onus on connecting services and strategies with those in need is especially important for those suffering from opioid use disorders because the impairments they experience are frequently barriers to accessing services. This talk will focus on social capital development as a prevention strategy and highlight findings from an ongoing study examining the use of social capital development in human services agencies to reduce poverty, unemployment, and improve child and family well-being. We will discuss 5 guiding principles and 8 emerging practices related to social capital development and demonstrate how attendees can access and use a series of relevant tools and products including a handbook, podcasts, webinars, and case studies.

Workshop Options (9:45 - 10:45 AM)

30 minute pre-recorded session and a 30 minute live Q&A with the presenter.

Presenter:  Jeff Hogan, Systems Change Specialist, Penn State EPIS

Date:  Thursday, June 17

Time:  9:45 - 10:45 AM

During this workshop, participants will receive an overview of the Social Development Strategy (SDS), the research behind SDS, and a protective factor overview. The Social Development Strategy (SDS) fosters the success and health of young people from before birth through every stage of development. It’s easy to use, easy to remember, and it works! Providing young people with opportunities, skills and recognition strengthens bonding with family, school and community. Strong bonds motivate young people to adopt healthy standards for behavior. This strategy has been tested and proven effective. It is a foundation of CTC.

Presenter:  Carrie Thomas Goetz, Senior Epidemiologist, PA Department of Health - Office of Drug Surveillance and Misuse Prevention

Date:  Thursday, June 17

Time:  9:45 - 10:45 AM

Trends in prescribing of opioids and stimulants are steadily rising across the nation, and is no different in the state of PA.  As a result, trends for overdoses and overdose deaths are also rising,  particularly those involving fentanyl.  This presentation will include an open discussion on the data available for overdose trends, the drug-specific trends, and the prescribing trends in PA.

Presenter:  Damon Jones, Associate Research Professor, Penn State University - Prevention Research Center

Date:  Thursday, June 17

Time:  9:45 - 10:45 AM

Does investment in prevention really result in cost savings for future problem behaviors? This workshop will focus on the current cost-benefit analysis of investing in prevention instead of the costly alternative of waiting to only investing in problem behaviors. Resources available to communicate the cost effectiveness of prevention will be shared and discussed for audience members to utilize in their communities.

Workshop Options (11:00 - 12:00 PM)

30 minute pre-recorded session and a 30 minute live Q&A with the presenter.

Presenter:  Katie Kucz, Drug & Alcohol Prevention Coordinator, Montgomery County Office of Drug & Alcohol

Date:  Thursday, June 17

Time:  11:00 AM - 12:00 PM

School violence is a serious, preventable public health issue. Exposure to school violence can lead to a wide array of negative health behaviors and outcomes, including alcohol and drug use, anxiety/depression, and suicide. Through this workshop, the Montgomery County Department of Health and Human Services will share lessons learned from providing teacher training in national model programs, classroom management training, present initial findings of student outcome data and the impact of social emotional learning.

This event will be live via Zoom.


Presenter:  Mina Hazar, Manager, National Provincial Programs, YMCA of Greater Toronto

Date:  Thursday, June 17

Time:  11:00 AM - 12:00 PM

The creation of more media channels via internet has created more advertising opportunities for gambling and “although adolescents possess the ability to evaluate advertising, and are aware that they are unrealistic, they are still heavily influenced by them” (Derevensky et al., 2007). This presentation looks at emerging/unconventional gambling trends available on different media channels, discusses themes used in gambling advertisements to target youth, and the impact of gambling advertisements on attitudes and behaviours. It also explores gambling in social media as well as impact of social media influencers on youth gambling behaviors. This presentation opens the discussion on gambling, media and advertisements in an interactive way, provides strategies to verify credibility of content on social media platforms and encourage critical thinking before sharing content.

Presenter:  Aaron Weiner, Licensed Clinical Psychologist, Bridge Forward Group

Date:  Thursday, June 17

Time:  11:00 AM - 12:00 PM

High school has always been a stressful time for students, and the addition of the COVID-19 pandemic has just made a tough situation worse, increasing student rates of anxiety, stress, depression, and substance use. It has also caused additional challenges for prevention professionals and SAP liaisons: how do you know if a student is having a normal reaction, or if they may have a clinical condition? And what can you do to help? Join Dr. Weiner for an exploration of adolescent mental health, warning signs of significant problems, and concrete steps and strategies to enhance your intervention with students to support their mental health.

Conference Closing (1:00 - 2:00 PM)

Date:  Thursday, June 17

Time:  1:00  - 2:00 PM

In what has been an incredibly difficult year for all of us, we want to close the 2021 conference on a fun and energetic note.  For this session, we will have a few guest speakers, announce the winners of the Maggie Marcopul Award, The Early Career Prevention Professional, and the Coalition of the Year.  We will also announce the contest winners and their prizes (more details coming soon)!

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View Speaker Bios

until the Full Conference Main Event

Scholarships & Awards

Conference Scholarships

The Pennsylvania Commission on Crime and Delinquency (PCCD) and the Evidence-based Prevention and Intervention Support (EPIS), Penn State, College of Health and Human Development, Edna Bennett Pierce Prevention Research Center are generously supporting CPA’s “Leading the Challenge” 2021 Virtual Prevention Conference, by offering up to 60 SCHOLARSHIPS for individuals to attend the full conference.

Maggie Marcopul Award

This award is given in memory of Maggie Marcopul, an extraordinary person and prevention professional. She influenced the prevention field, in Pennsylvania, for more than three decades. Maggie served as a trainer, board member, officer, and advocate as part of the Pennsylvania Certification Board and the Commonwealth Prevention Alliance (CPA). She is greatly missed, but her work and impact endure.

Early Career Prevention Professional Award

The Commonwealth Prevention Alliance (CPA) is excited to accept nominations for the Early Career Prevention Professional Award!  CPA wants to recognize those individuals who are new to the field of prevention and making a positive impact in their community. We are seeking nominations for prevention professionals who have spent 2 to 5 years working in the field.

Coalition of the Year Award

The goal of this award is to recognize successful community coalitions that have utilized an innovative and creative primary prevention initiative/strategy to achieve strong community-level outcomes related to increasing positive youth behaviors by addressing the underlying causes. The program, practice, or environmental strategy must be part of a risk and protection focused, data-driven, decision-making process that prioritizes goals, strategies and desired outcomes.

Cancellation Policy

2021 CPA Conference Cancellation Policy

You must contact us in writing no later than Friday, May 28, 2021, by 4:00 pm to cancel your registration for the conference. For cancellations made by this date, your registration fee will be refunded less a $50 cancellation fee. No refunds will be given for cancellations made after May 28, 2021. Partial refunds may be granted if an attendee is unable to attend the conference due to a family death, illness, or other extraordinary circumstance. Registrants and/or their sponsoring organization for whom we have not received payment, will be billed for the full amount owed. Those who have delinquent bills will not be eligible to register participants for future conferences until all balances are paid in full. Registrants may request to send a substitute in their place in lieu of requesting a refund. Send all substitution and cancellation requests, as well as questions, in writing to Jeff Hanley at jeff.hanley@commonwealthpreventionalliance.org

Conference Sponsors

CPA is incredibly grateful to our state partners who value, support, and assist in guiding the prevention efforts across Pennsylvania.

  • Thank you to the PA Department of Drug and Alcohol Programs (DDAP) for their conference sponsorship!
  • Thank you to the PA Commission on Crime and Delinquency (PCCD) and the Evidence-based Prevention and Intervention Support (EPIS) who are generously offering conference scholarships, for eligible professionals, working in PA!
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